Client
Sony Computer Entertainment Europe (SCEE) is part of Sony Computer Entertainment, Inc. (SCEI) which is a video game company specialising in a variety of areas in the video game industry, and is a full subsidiary of Sony.

Brief
We were asked by SCEE to design and build an online digital mailer for the launch of their event space in East London called 3Rooms. This was to go with a print version we also produced, take a look at this here.

Outcome
We wanted to create an experience that was different from anything the recipient would have received before. The flash mailer asked you to scratch away the screen with their mouse to reveal an illustration from the event. The user was also asked for their details and to send their email for further information about the event.

To view this interactive invite, click here