Client
PricewaterhouseCoopers (or PwC) is one of the world's largest professional services firms and the largest of the Big Four auditing firms.

Brief
We were asked to design and build an internal animated email campaign that would inform their employees of a new scheme where everyone that came up with a winning e-business idea would be rewarded with £10,000! They wanted it to be fun and informative, so we based it on the game everyone was playing at the time on their mobile phones… Snake.

Outcome
The animation would start with the words that described what you needed for a winning idea falling into place on the screen to form a maze. Then you would hear the classic 80's music from the original game Snake and the block worms would appear on the screen. As they moved through the maze, different messages were revealed telling the viewer about the scheme.

Two teaser animations were sent out before this main animation hit the employees inbox.

The campaign was only meant to last for 3 months, it ended up running for a year as it was so successful!

Click here to view the animating e-card