Client
Sony Computer Entertainment Europe (SCEE) is part of Sony Computer Entertainment, Inc. (SCEI) which is a video game company specialising in a variety of areas in the video game industry, and is a full subsidiary of Sony.

Brief
We were asked by SCEE to produce a range of registration merchandise for the launch of the PlayStation Portable in Europe.

Outcome
With the PSP's main selling point being it's portability, a data storage case for the UMD discs and memory cards made an ideal choice as a registration gift.

It passed all SCEE's testing regulations and created a real feeling of luxury.