Client
Sony Computer Entertainment Europe (SCEE) is part of Sony Computer Entertainment, Inc. (SCEI) which is a video game company specialising in a variety of areas in the video game industry, and is a full subsidiary of Sony.

Brief
We were asked by SCEE to produce a range of merchandise for the launch of the Pink PlayStation Portable in Europe. This was also endorsed by the recording artist 'Pink'.

Outcome
The range included a reversible faux leather wrist band, with 'Pink's' logo one side and PSP reversed out of black on the other. Also included was a unique furry PSP protective case covered in a polyester plush.