Client
SDHR are a human resource company based
in Buckinghamshire.

Brief
SDHR approached us with a problem, they had been working with another company to produce their ident but the results were less than impressive. We were asked to produce the ident, stationery, word template, email footer and website holding page.

Outcome
After talking to SDHR we created an indent that was warm, creative and professional. We used natural and earthy shapes to show the white space within the letters and also add the human and warmth feeling to the ident. The gradient colours on the final letterheads and business cards was also emphasised with the use of a metallic print.