National College Basketball Playoffs came to Newark March 27-29, 2025!

The Newark Alliance, Invest Newark, and the Arts and Education District partnered on a campaign to leverage the influx of approximately 19,000 visitors attending the National College Basketball Playoffs at the Prudential Center.

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This initiative drove visitors to the Arts and Education District’s businesses and cultural institutions while continuing to build Newark’s reputation as a vibrant destination for dining, shopping, and cultural experiences. Check out the campaign below.