Halsey Fan Fest March 27-29, 2025!

‍The Newark Alliance, Invest Newark, and the Arts and Education District collaborated on a campaign to maximize the arrival of around 19,000 visitors for the National College Basketball Playoffs at the Prudential Center.This initiative aimed to attract visitors to the businesses and cultural institutions within the Arts and Education District, further enhancing Newark’s reputation as a lively destination for dining, shopping, and cultural experiences. Take a look at the campaign details below.