Located in NYC's West Side Hudson River Park, Pier 57 is a new culinary, recreational, and educational destination that celebrates the vitality of New York City and its diverse local community. With diversity at it's core, Pier 57 showcases New York's finest BIPOC food vendors under one roof.

‍
Transformed from its original maritime industrial use through an award-winning historic restoration, Pier 57 features ample indoor and outdoor public space for year-round enjoyment. Here you will find a rooftop park, a waterfront food market that celebrates NYC’s independent food culture, City Winery, community spaces, and an interactive gallery and classroom focused on local wildlife and waterways.

‍
T&L was appointed by Jamestown & Google, in collaboration with the James Beard Foundation to lead all social media, content creation storytelling, and digital marketing for Pier 57. We are responsible for profiling Pier 57 and its eagerly anticipated Market 57 food hall, as well as its diverse BIPOC food vendors.

‍

• In 6 months organically grew IG followers to 11k
• In 1 month 97.9k accounts reached and 10k 
accounts engaged
• 6,291 profile visits and 308,315 impressions during the 2 public opening days
• Drove +1,000 people to visit on opening day